PRESS RELEASE
NEW LG VELVET™ 5G TIME CAPSULE COLLECTION DROPS IN TIME FOR FALL FASHION SEASON
Partnership with Canadian designers merges fashion and technology to create signature looks inspired by newly launched mobile device
TORONTO, September 2, 2020 — In collaboration with notable Canadian designers George Sully, Hayley Elsaesser and Beurd LG Electronics Canada unveiled the new LG VELVET™ 5G Time Capsule Collection – a signature line of fashion forward pieces inspired by LG’s most visually-stunning mobile device to-date. Recently launched, the LG VELVET™ 5G marries design and performance to offer Canadians a unique mobile experience.
The Time Capsule Collection features custom clothing and accessories that demonstrate how mobile devices can help enhance and influence style choices. From the lightweight 3D design, to the ‘Waterdrop’ camera and iridescent colour, Sully, Elsaesser and Beurd were enlisted for their ability to bring the key features of the device to life, merging LG’s leadership in technology, with their own style savvy. Each piece of the collection was meticulously designed with the device in mind and can easily fit into a modern, streetwear look.
“The LG VELVET™ 5G is not an average smartphone. It has been designed to empower creators and trendsetters to share what makes them unique with the world.” said Varun Kalia, Head of Mobile at LG Electronics Canada. “We are excited to work with trailblazing designers to redefine the intersection of tech and style.”
Bringing to life the flowing lines and curved corners of the lightweight LG 3D Arc Design and ‘Waterdrop’ camera, the Sully & Son Co. x LG VELVET 5G TECHPAC offers a sleek, battery powered backpack that beads off water to protect your devices. With an external charge port, LG VELVET™ 5G users can plug in to power the already impressive all-day battery to capture a moment in style.
Reminiscent of 90’s streetstyle, when your device made as much of a statement as your look, Hayley Elsaesser’s ensemble of vivid prints creates a look as striking as the iridescent colour and vibrancy of LG’s newest device. Available as a bomber jacket, T-shirt and bucket hat, any one of her signature designs is certain to make a statement on Instagram.
Finally, Beurd’s multi-colour, tie-dye tracksuit once again showcases the LG VELVET™ 5G’s unique colour and design through a retro-look currently on trend this season. The outfit features a clear pocket for your device, integrating the LG VELVET™ 5G into the design.
To unveil the Time Capsule Collection, LG will host a virtual celebration event, featuring each designer offering insights and comments on creating your own iconic look. The virtual celebration will also feature a special performance by Canadian rapper, singer, and record producer Sean Leon. During the event, which will take place live on LG’s Instagram Channel on September 23, 2020, for each like or comment a designer receives on their custom LG VELVET inspired clothing and accessories, LG will donate $1 up to $5,000 to a charitable organization of each designer’s choice.
Each item in the Time Capsule Collection will be featured on the designers’ respective website for sale starting today. To learn more about the LG VELVET™ 5G head to LG.ca/VELVET5G.
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About LG Electronics Mobile Communications Company
The LG Mobile Communications Company is an innovator in the mobile industry that delivers insightful innovations to enhance customers’ lives. A world leader in wireless technology, LG Mobile is one of the first manufacturers to introduce a 5G smartphone to the consumer market. With a strong heritage of introducing high performance cameras, advanced audio, superior displays and intuitive interfaces to the smartphone industry, the LG Mobile Communications Company continues to offer differentiated mobile products to today’s busy consumers. For more information about LG’s mobile offerings, visit www.lg.com/ca_en/cell-phones
About LG Electronics Canada Inc.
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $54 billion. LG Electronics Canada Inc. is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Electronics Canada Inc. is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit http://www.lg.com/ca_en.
Media Contacts:
Sara Meikle Jon Koidis
LG Electronics Canada Inc. LG-One Canada
416-575-3678 416-433-2332
sara.meikle@lge.com jon.koidis@lg-one.com
